Indoctrination Sequence Template
EMAIL #1:
Subject Line: THE TRUTH
Email Preview: All those so-called “gurus” out there will hate me for saying this, but I don’t care…
What it Achieves: Creates Authority, Established a Common Enemy, Creates Likeability, Future Casts Value
I apologize for not doing this earlier, but allow me to properly introduce myself…
My name is Grant Cardone, and unlike all those so-called “gurus” out there, I tell it how it is.
Some people love me and some people hate me.
I guess not everyone likes to hear the truth. They’d rather listen to all the guru hype about how easy things are or how you can become rich overnight.
Yeah right.
So instead of bragging about my cool cars or all the celebrities I’m friends with, let me give you the real story...
The good, the bad and the ugly.
THE GOOD...
I am the author of 7 best-selling books and I have multiple companies that do over $150,000,000 in annual sales.
As a real estate investor, I have accumulated Billions of dollars in holdings.
I am the star of Discovery Channel’s hit show, “Undercover Billionaire”, where I was able to build a company valued at $5.5 million in less than 90 days.
Most importantly though, I am the father of two wonderful children and I have an absolutely unbelievable wife. Elena and I have created a family driven by purpose, targets, and goals.
THE BAD…
I still to this day have major flaws, probably my biggest one is that I have absolutely no filter…
You might’ve seen this in action on the newest season of Undercover Billionaire when I flipped out because the crew told me we had to shut down production because of the COVID pandemic…
My mouth has definitely gotten me in trouble before, but it’s also the reason why I can help you so much…
I don’t make content to make your ego feel better, I make content to make your wallet feel better.
THE UGLY…
While on social media it all looks like glitz and glamor, just know that the path I’ve taken to get here was not a pretty one. I’ve always had huge dreams, but when I lost my father at a very early age, I began to fall into a deep and destructive drug addiction that nearly killed me…
When I finally went to a drug rehabilitation center, my counselor told me that my dreams we’re unrealistic, and I should just accept the fact that I will always be a drug addict…
Since that very moment I have made it my mission to not only achieve massive success for myself, but also to ensure that everyone on this planet has the ability to create the life they deserve, no matter their current situation.
SO…
When people ask me why I put some much time and energy into helping other people become successful, now you understand why.
I want to share my successes AND my failures so that you can learn from them both...
I can't promise you that you will become rich, but I can promise you that the tactics I will teach you will put you closer to achieving true financial freedom.
It's nice to officially meet you [first name], let's get to work.
Grant Cardone
EMAIL #2:
Subject Line: The #1 thing I learned from my dad
Email Preview: I lost my father at a very young age. I wanted to pass this along…
What it Achieves: Personal Connection, Self-Efficacy (I can do it!), Explains Why Grant Wants to Help, Motivate the Reader
You probably don't know this ...
But my dad was the first in his family to go to college, he came from absolutely nothing.
So when he started a family of his own, he had one mission in life: provide for his family.
My dad's relentless hard work had finally paid off when we moved to a one-and-a-half-acre lakefront home. We had a boat, a brand new car, and space in the yard to roam...
Just over a year later, he died of a heart attack...
I was crushed. I missed my dad. And worst of all, my mom was scared.
I could not get over the fact that my dad spent his whole life trying to get us into the middle class, and when he eventually did, his passing still left us in financial turmoil...
I didn't know it then, but that moment would seed what would later drive me in life.
I remember at the age of sixteen I vowed to my mother, "When I grow up, I'm going to get so rich that I never have to worry about not having enough money. And when I do, I am going to help a lot of people do the exact same thing"...
Now you may be reading this thinking, “Why on earth would this guy want to help me, specifically?”
And the simple answer is that I’ve been in the same financial spot you’re in [First Name], no matter what level you’re at.
I’ve had everything ripped away from me before and I know how discouraging it is to strive for more, but end up with less...
So if you’re up for it, I’m going to keep teaching you all my most proven and profitable business strategies until you have the knowledge you need to achieve the freedom you truly desire…
This is just the beginning [First Name]... I can’t wait for what’s next.
Grant Cardone
10X
P.S. My dad was an amazing man, I learned so much from him. One of the biggest lessons I learned was that life is short. You never know when it is going to end, so you might as well spend your time pursuing something big.
So ask yourself, are you living life to your absolute fullest potential? If you know you can do more and be more, I invite you to explore some of the links below. It’s time for you to 10X.
EMAIL #3:
Subject Line: Is your name on this list [first name]?
Email Preview: I lost my father at a very young age. I wanted to pass this along…
What it Achieves: Social Proof, Elicit Future Action, Personal Motivation
The email I just got just blew me away (Name)...
“Grant, last year, I was on my last dollar, about to be evicted, just newly married, and about to start a new job at a luxury car dealership…
I researched methods to sell cars, and when I came across your material, I fully committed myself to implementing the strategies you teach.
Just over eight months later, I'm now averaging around $26,000 per month, I'm debt free, my marriage is flourishing, my family is proud and I've begun to truly live a 10X life.
Thank You Sir,
Caleb
We literally get stories like this every single day. Here are just a few more…
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Now, are these results typical?
Of course not. These people earned it because they kept showing up. They opened my emails, they completed my programs and they worked their butts off.
Here is what matters though…
I won’t be remembered because of the car I drove, the jets I owned, or the TV shows I starred in.
My legacy will live on because of the people I help…
My mission is to make sure that every single person on this planet has the knowledge to achieve the freedom they truly desire...
Thanks for having me as a part of your journey. I would love for you to be one of my next success stories.
In your corner,
Grant Cardone
P.S. I put some links below so you can connect with me and further explore what we have to offer. At 10X we are a full service operation that is fully dedicated to your success.