Email SOPs/Templates
Ideas For Sending Daily Emails
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Testimonials
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New Products / Releases
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New Customer Reviews
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Social Media Posts That Went Trending You Want Your Audience to Watch
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Life Stories That Then Lead to CTA (Call to Action)
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News That Came Out That Pertains to Their Niche
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Check Out Clearance Section
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New Discount Code to Give Out For Your List Being Loyal to You
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Highlighting Features on Products (Maybe customers don’t know about it)
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Asking for customer reviews
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Teasing New Releases (upcoming)
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Pre-Orders on new products coming
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Answering a very frequent FAQ (frequently asked question) about product / service - answering it then leading to a CTA (call to action)
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Welcome Sequence https://www.youtube.com/watch?v=tx9OhHJML04
https://www.youtube.com/watch?v=TPmWEwCfyvE
Email 1 - Congratulations on their purchase, opting into the offer the client is pushing, and then giving details on next steps on how to claim offer/get access to the product.
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You also want to highlight a way for the prospect to check out more best sellers
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You also want to highlight a way for the prospect to book a call so having a call to action to book a call would be ideal.
Delay 24 Hours
Email 2 - Talk about how good the results are going to be when they use the thing they bought that got them on the list.
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Send them to the next product that would be faster or better results of what they just bought.
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Send them to the same product but maybe the hat, pants, socks or xxxxxx thing that matches it or compliments it.
Delay 24 Hours
Email 3 - Best Sellers
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Send them to other best sellers and the benefits of them in short form.
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Send them to collections page or best sellers link with another discount code.
Delay 24 Hours
Email 4 - Follow Us on Social media and what to expect from being on this list
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Remind them that they made a good decision by buying.
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Then remind and tease the discount code from EMAIL 3 and CTA the end of email.
Abandoned Cart Sequence https://www.youtube.com/watch?v=tx9OhHJML04
https://www.youtube.com/watch?v=TPmWEwCfyvE
Delay 15 Minutes
Email 1 - Subject Line: problem with your cart
Hey (customer’s name)!
About 15 minutes ago, you added item(s) in your cart but unfortunately, you didn’t finish checking them out.
Is there something holding you back from purchasing your item(s)?
I’m not mad or trying to pressure you to buy. Literally would just love to hear from you why you haven’t bought yet. (It helps me help my customers to learn from you.)
Hit reply and let me know! I don’t respond to every email but I do read all of them.
Cheers,
(business owner’s name)
Whenever you’re ready, you can return to your cart here:
Delay 1 Hour 45 Minutes
Email 2 - Subject Line: problem with your cart
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Delay 4 Hours
Email 3 - Subject Line: missing items in cart
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Delay 12 Hours
Email 4 - Subject Line: LAST CHANCE! (Order Details)
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Browse Abandonment
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Customer Winback Sequence
Delay 75 Days From First Purchase
Email 1 - Subject Line: It’s been a while
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