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15 ChatGPT Email Prompts To Step Up Your Email Outreach

AI is reshaping the business landscape at an exponential rate. Will you keep up with the game?

In 2023, the AI market is projected to surge by an astounding 38% (just imagine the possibilities!).

If you want to stay ahead of the game, it's time to play smarter by incorporating AI into your email outreach strategy. Don't be left behind – seize the opportunities that AI can offer.

Given all the buzz surrounding ChatGPT and the well-trained new model, GPT-4, we couldn't resist writing a useful guide on incorporating AI technology into your email campaigns. But this isn’t another run-of-the-mill article, we promise. 

We've filled it with practical prompts you can quickly customize for different purposes and stages of your email campaigns. And for those who are always on the go, feel free to copy and paste these prompts.

Also, we added a few lifehacks to make the most of these prompts.

So, let’s dive into the prompts (tested by the Folderly team) to step up your email outreach efforts.

How ChatGPT Email Writing Prompts Can Benefit Your Email Outreach

Artificial intelligence (AI) has become a crucial asset in driving market revenue success, with marketing and sales departments prioritizing its implementation 40% more than other departments.

The reasons are clear and compelling, since AI helps to:

  • Double your email creation speed: Research indicates that AI can potentially increase employee productivity by approximately 40% by 2035💨
  • Gain deeper insights into your target audience: AI algorithms can boost leads by up to 50% through intelligent targeting and analysis.
  • Overcome writer's block: When faced with the daunting task of creating numerous emails daily, AI can provide the inspiration and guidance you need.
  • Create the email framework: AI assists in creating the framework for your email, so you have a good basis to start with.
  •  Enhance ROI: Nearly 40% of marketers believe that AI-powered email marketing significantly improves market revenue, according to Statista.
  • Assist with personalization: According to the study, GPT-3 can generate personalized content for diverse persona. With the right prompts, AI can analyze customer behavior and preferences to create highly personalized email campaigns, leading to improved customer engagement and loyalty.
  • Enhance subject lines and CTAs: With the right prompts (you’ll get them in this article), AI can help generate captivating subject lines and effective calls-to-action, which can lead to higher conversion rates.

As you can see, It is quite helpful, if used smartly. 

And, now, here’s a chill pill for those who join 71.2% of believers stating that AI can outperform humans at their jobs. Yes, AI might have smart algorithms and advanced strategies that outperform humans, but don't forget that you are highly skilled, logical, and dedicated.

42.2% of respondents still believe that if AI took over marketing operations, high-level strategy and decision-making tasks would still be left for human marketers. 

So don't underestimate the value of your human touch; remember, you are the one programming the AI. ❤️

A Few Instructions To Use The Next Prompts Smartly

What’s important is how you use the prompts, how you program ChatGPT for yourself, and your goal. And here is the main points to remember:


🎨 Customize the prompts to your needs: While the prompts provided can be incredibly helpful, it's important to tweak them to fit your initial request. For example, if you want to increase engagement rate with your email subscribers, you might use prompts that focus on creating subject lines or calls to action and add that you want to make it compelling so more recipients engage with the email.

Be an artist :)

🧐 Keep your brand in mind: Don't lose sight of your brand since consistent branding across all channels can skyrocket ROI anywhere from 10% to 20%. As you customize prompts, remember to stay true to your brand voice.

🗣 Analyze your target audience: identify the language and tone that resonates with your ideal customers. Avoid prompts that could confuse or contradict your message. Make sure your emails reflect your brand's identity!

🔍 Test different variations: Don't be afraid to experiment with different variations of prompts to see what works best. Try different word choices, sentence structures, and even different prompt combinations to find the perfect fit for your campaign.

❤️ Keep it logical and human:  While ChatGPT can generate creative responses, make sure the final product makes logical sense. Remember, your subscribers are real people who value personalization (71% of consumers expect companies to deliver personalized interactions). Add a personal touch to your emails to show that you value their time and attention.

💡 Think outside the box: ChatGPT is a powerful tool. But don't be afraid to experiment with out-of-the-box and unique use cases. You might even come up with a new and innovative way to use the prompts that no one has thought of before. So get creative and explore new avenues for using this AI technology to its full potential.

🧠 Approach AI with an open mind: The possibilities for AI in email marketing are truly limitless (and 44.4% already use AI for content production), and with the right mindset and approach, you can unlock its full potential. Approach it with an open mind and a willingness to experiment, and you'll be amazed at what you can accomplish. 

💪 Don't rely solely on ChatGPT: While ChatGPT is an amazing tool, it shouldn't be the only thing you rely on for your email marketing. Combine its power with your own creativity and expertise to create truly engaging campaigns that resonate with your audience.

🫶 Use an integrated and dedicated approach to email deliverability: ChatGPT can help scale and transform your outreach efforts. But what you need foremost is an integrated approach to managing email deliverability. Tools like Folderly can help you accomplish this goal and ensure your carefully crafted emails land in inboxes.


Important❗Try to NEVER copy word for word.  AI is absolutely NOT plagiarism-proof. Besides, the question of copyright is still very debatable, and some experts believe that ChatGPT could be stopped in its tracks by copyright law.

Be smart, be strategic, and use ChatGPT to elevate your email marketing campaigns to new heights. With these instructions and the right mindset, success is within your reach.

5 Prompts to Better Understand Your Recipient

Every great email starts with the right targeting, and 76% of surveyed consumers say that personalized communication is a key factor in prompting their consideration of a brand.

That's where ChatGPT prompts also come in. With AI, you can better understand your recipient and create emails that resonate with them on a deeper level.

Important❗AI cannot beat the most effective methods to understanding your audience, such as surveys and feedback, marketing research, and engaging with the audience on social media. Use the AI outputs critically as a supportive method.

So, here are 5 ChatGPT prompts to skyrocket your email outreach efforts:

1. Prompt to understand better the common pains

Whether you're writing a warm email or a cold email, understanding your audience's pain points is crucial to making a recipient complete a desired action. By tapping into their emotions and showing them how your product or service can alleviate their pain, you can create a connection and build trust with your audience. 

So, take this prompt to understand their pain points and use them to your advantage: 

List [X] bullet points on the most common pain points [CUSTOMER AVATAR] experience when it comes to [SUBJECT]. Please, illustrate both physical and emotional pain points.

Prompt in action:


2. Prompt to understand better customer objections

What are the potential objections your recipients may have when it comes to purchasing your product? Let’s try to find out with this prompt: 

List [X] objections a [CUSTOMER AVATAR] might have that are stopping them from [THE DESIRED ACTION]. 

Prompt in action:


… and we can also play it differently (to feel the empathy): 

Please, rephrase these objections as first-person statements.

Prompt in action:

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3. Prompt to imitate conversation with a customer (for deeper insights)

Nothing is as effective as feedback sessions with your ideal customers. But if the conversation is impossible to initiate, here is a prompt you might want to try:

Now, act as a [CUSTOMER AVATAR] having issues with [DESCRIBE THE PROBLEM]. Tell me what are your feelings, challenges, pains you experience, and share what will help you to feel better.

Prompt in action:


4. Prompt to define desired outcomes (What can customer motivate to make a desired action)

When adding your USP (unique selling proposition) to the email, you may try this prompt to get more ideas on what can be improved and what are all the key desired outcomes your target audience wants to get.

List [X] key points on the desired outcomes [CUSTOMER AVATAR] is looking for when it comes to [YOUR SOLUTION]. Also, include specific scenarios and emotions they are looking to experience.

Prompt in action:


5. Prompt to predict customers’ questions (and address them in advance)

When writing emails to customers, it's important to anticipate and address any questions they may have in advance. By doing so, you can demonstrate that you understand their needs and concerns, build trust, and increase the chances of making a sale.

Create a list of [X] interview questions [CUSTOMER AVATAR] may ask when it comes to [YOUR PRODUCT].

Prompt in action:


7 Prompts That Assist With Creating Email Content

Although it’s not recommended to rely on AI for the A-Z email content creation, there’re still smart ways to significantly streamline the process.

Let’s dive directly into the prompts:

1. Prompt to make ChatGPT create an email based on a great example 

You can easily feed AI a template to follow to match length, format, and flow:

I’m going to feed you an email copy I liked. Please, use this copy as a role model template. Mimic the tone and follow the length, format, flow. The copy I will send you next is just for your reference.

Using the example I will send and following the instructions, create the email copy about [THE PRIMARY THEME OF YOUR EMAIL] and how [YOUR PRODUCT] can help the recipients [DESIRED ACTION]. 

Prompt in action:

Step 1:

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Step 2 (Send the copy):

7 1 2

Step 3:

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2. Prompt to make ChatGPT create a layout for your email

Do you find yourself staring at a blank screen, feeling frustrated and overwhelmed? You're not alone. Crafting effective emails can be a daunting task. So, try this prompt to get a good basis for your future ideal emails and avoid the blank page syndrome.

And remember, if you are not satisfied with the results, you can always try to regenerate the response to get more ideas.

I need an email on [THE PRIMARY THEME OF YOUR EMAIL] that will be sent to [CUSTOMER AVATAR]. Please, create the potential structure for the email to make the target audience complete the desired action — [THE DESIRED ACTION]. 

Prompt in action:

7 2

3. Prompt to generate email hook ideas

As the average office worker gets around 121 emails every day, you need to prove your email is worth one’s attention.

Generating email hook ideas can be a challenge, but it's a crucial part of capturing your audience's attention and encourages them to read on. Here are the prompts to help you generate email hook ideas:

Give me [X] hook ideas to use at the beginning of email sent to [CUSTOMER AVATAR] to make them [THE DESIRED ACTION and YOUR PRODUCT]. Please, make it [ADJECTIVE 1], [ ADJECTIVE 2], and [ ADJECTIVE 3].

Prompt in action:

7 3 1

And, remember, if you don’t like the final outcome — you can add new instructions and make the AI improve the copies, just like in this case: 

7 3 2

4. Prompt to generate subject lines for your emails

Now, let’s move to the subject lines. Since it’s the most important part to make recipients open your email, NEVER rely on the following prompt but use it for great ideas brainstorming.

Create [X] subject lines for the email on [THE PRIMARY THEME OF YOUR EMAIL] that will be sent to [CUSTOMER AVATAR]. The subject line should [THE DESIRED ACTION]. Limit the subject lines to [X] characters and make them [FORMAT].

Expert tip from Folderly team: 

  • specify the length of the subject line
  • give as much detail about your email as possible
  • try extra instructions like making it a question, an objection, or statistics, etc.

Prompt in action:

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5. Prompt to add statistics for your emails 

Statistics can be persuasive because they can help quantify the impact of a particular issue or problem. By providing specific numbers and percentages, you can make your message more tangible and convincing. Use the prompts like this to get the AI's helping hand:

Create a list of statistics that support [STATEMENT]. Include your sources.

Prompt in action:

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6. Prompt to get quotes for your emails 

When you use a quote from a well-known and respected person in your emails, it can help establish your own authority and credibility on the topic. It shows that you have done your research and that you are not simply expressing your own opinion but are basing it on the wisdom of others. So, here is the prompt to use on a daily basis:

List [X] quotes from [X] different experts on [TOPIC] that support [STATEMENT]. Include the names, credentials, and sources of each quote.

Prompt in action:

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7. Prompt to create transactional emails

You can try using AI for content that is more technical and requires a less human touch. However, it’s only in case you cannot scale without automation. The Folderly team still recommends using a manual and carefully crafted approach, even for transactional emails.

Create a transactional email thanking [NAME] for the purchase of [YOUR PRODUCT] and providing them with instructions on how to use it.

Include these instructions: [YOUR INSTRUCTIONS].

Prompt in action:

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3 Prompts To Improve/Proofread Your Email Copy Effectively

Now, let’s move to how to use AI as your helping revision partner. With the right prompts at hand, you can make ChatGPT act like a marketing guru.

1. Prompt to make your email content shorter and to-the-point

The perfect email length is between 50 and 125 words. When you have a lot of information, and you feel like it's all really viable and should be added, maybe Chad GPT can just help cut some corners and make it more concise.  Use the following prompt:

I will send you a copy of the email. Please, make it up to 125 words, deleting all the unnecessary information and making sentences as brief as possible. Also, add white spaces to improve readability. Wait for the copy.

Prompt in action:

I3 1

2. Prompt to make ChatGPT act as a sales guru who critics your copy

And here is a super expert tip for using ChatGPT smartly: Act like you're/Pretend to be. This way, you program your AI helping hand for a better output.

Act like you are a sales guru. Critique the following email content, pointing what works well and what can be improved for more [YOUR GOAL]: [PASTE COPY HERE].


I3 2 1


I3 2 2

The same prompt can be applied for subject lines: 

I3 2 3

3. Prompt to rewrite your email based on a specific goal

Re-write this email to [YOUR GOAL] for this [YOUR PRODUCT]. Include a [COMPONENT 1], [COMPONENT 2], and [COMPONENT 3]. Email copy to rewrite:


Prompt in action:

I3 3 1

ChatGPT Lifehacks from AgencyIQ Team You Should Know

  1. You don’t need to open a new chat for a new task every time. Just write ChatGPT “Ignore all the previous instructions” and then insert a new request.
  2. To enhance your output, use the phrase “Act like you're/Pretend to be”
  3. Use the "ELI5" technique. When you need a simple explanation for a complex topic, ask ChatGPT to "Explain like I'm 5." This will prompt the AI to provide a clear and concise explanation that's easy to understand.
    I3 3 2
  4. Provide as much context as possible. It makes a huge difference. Supply any relevant background information to help ChatGPT better understand your question and offer a more accurate response.
  5. Encourage creative thinking. To access more innovative ideas from ChatGPT, use prompts like "Think outside the box" or "Imagine an unconventional solution" instead of just listing five things. This will push the AI to come up with more unique and imaginative answers.  

Bottom Line: Always Drive the Tool

With AI tools like ChatGPT and an integrated approach to improve email outreach effectiveness and check email deliverability on time, your email outreach game can reach new heights. That's the truth. 

However, as exciting as the technology may be, it's essential to remember that it's not a magic solution. At the heart of it all, your dedication to crafting captivating, personalized messages that genuinely connect with your audience is the driving force behind your success. Also, AI still cannot detect spam trigger words in your email, and you might needed a dedicated online spam words checker for this purpose.

Your expertise and creative approach transform the AI output into a unique and valuable product used for email outreach.

PS: And remember—these handy prompts are just the beginning—don't just copy and paste, but let your creativity shine through.

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